APR has surpassed Amorepacific in market cap, becoming Korea's top cosmetics firm, following its overtaking of LG Household & Health Care. This marks a significant shift from traditional leaders to new players in the industry.

On the 6th, APR's stock rose by ₩27,200 (14.52%) to reach ₩214,500 at 9:40 a.m., briefly hitting a record high of ₩220,000 post-strong Q2 earnings. The company's market cap is now around ₩8.16 trillion.

Established in 2014, APR owns brands like Aprilskin and Forment, and the growing MediCube. Its revenue surge is fueled by exports to the U.S., Europe, and the Middle East. APR recently appointed IVE's Jang Won-young as MediCube Age-R's new ambassador, succeeding Kim Hee-sun.

APR listed on February 27, 2023, with shares initially at ₩317,500, a 27% increase from the ₩250,000 IPO price. It then had a market cap of ₩2.41 trillion.

On June 23, APR's market cap surpassed LG Household & Health Care, claiming the No. 2 spot in Korea's cosmetics sector. As of the previous day, APR's market cap was ₩7.13 trillion, exceeding LG H&H by over ₩2.5 trillion. After its latest rise, APR has overtaken Amorepacific, securing K-beauty's top position 17 months post-listing.